In this weekly series, Jen Kramer shows you how, providing quick, actionable tips designed to help accidental web designers like yourself create and manage high-quality sites. Learn new techniques in the areas of content, marketing, and technology, from how to define your website’s voice to how to effectively focus your social media messaging. Plus, Jen provides a weekly question to consider with other accidental web designers in the course’s LinkedIn Group. Tune in every Wednesday for a new tip.
Note: Because this is an ongoing series, viewers will not receive a certificate of completion.
Contents
00-Introduction
01-Welcome
02-What is an accidental web designer
03-About our LinkedIn Group
04-Coming back later in 2020
01-Working with Content
01-Voice, tone, and brand
02-Four ways a listicle helps your message
03-Say more with less
04-Developing basic HTML skills
05-Three tips for improving your Google searches
06-What's the right platform for my website
07-WordPress.com vs. WordPress.org
08-What is an API
09-Three tips for choosing effective photos
10-How do I add tons of content to my existing website
11-Choosing great fonts for your website
02-Web Strategy
01-Understanding organizational, user, and website goals
02-Your website isn't for everyone—and that's OK!
03-What is reputation management
04-Three ways people find you that aren't through Google
05-Eliminating website ROT
06-Organizing your content
07-Five tips for hiring website help
08-What is website accessibility
09-Six tips for improving website accessibility
10-What are some quick and easy ways to create videos
11-What are all of those web technologies
03-Marketing and Promotion
01-Five easy ways to promote your website
02-Three easy tips for quality video
03-Three tips for effective social media
04-Three tips for getting email newsletters opened and read
05-Three more tips for reaching email subscribers
06-Pop-ups for good and evil
07-Three free product strategies
08-Improving communication with web developers through wireframing
09-Hooking customers with hooks
10-Choosing a great color scheme for your site
11-The importance of a call to action (CTA)
12-Using ebooks to promote your business
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